Discover Treasures Beneath the Desert Sky!
Make Plans Now!
From dazzling gemstones and rare minerals to fossils, jewelry, and crystals, there’s something for every collector, hobbyist, and rockhound.
Enjoy delicious food vendors on-site, stroll the beautiful museum grounds overlooking the majestic Organ Mountains, and make it a trip — just minutes from White Sands National Park and the Organ Mountain Desert Peaks National Monument.
Don’t miss your chance to uncover treasures, meet expert vendors, and experience a weekend that truly rocks.
Vendors
Join us for one of the Southwest’s premier showcases for gems, minerals, fossils, jewelry, and lapidary art. With more than 60 vendor spaces indoors and outdoors at the beautiful New Mexico Farm & Ranch Heritage Museum in Las Cruces, this event attracts thousands of visitors from across Southern New Mexico and West Texas.
The show is advertised widely throughout the region, ensuring strong foot traffic and eager buyers. Don’t miss the chance to showcase your products, grow your customer base, and be part of a show that truly rocks!
Sponsors
Partner with Museum ROCKS! and put your business in front of thousands of visitors. As one of the region’s largest gem and mineral shows, this event offers sponsors a unique opportunity to gain visibility, connect with families and collectors, align your brand with a beloved community tradition, and support a great cause!